Mattel Uno

2 days ago Mattel is teaming up with rapper, Lil Yachty, to make an action movie about the card game UNO, the company said on Thursday. It’s not clear how the 50 year-old game will be featured in the film. 1 day ago  The headline is Uno: The Movie, but the premise sounds more like it’s an adaptation of Mad Libs: The Movie.According to Deadline, Mattel is producing a feature film adaptation of the classic.

Mattel Films is developing a live action heist comedy 'UNO' movie inspired by the card game, the company announced on Thursday.

Mattel Films will produce the project alongside Grammy-nominated rapper Lil Yachty. In addition, Quality Control's Kevin 'Coach K' Lee, Pierre 'P' Thomas and Brian Sher will produce for Quality Films.

Marcy Kelly wrote the screenplay for the action heist comedy, set in the underground hip hop world of Atlanta. Robbie Brenner is the executive producer, and Kevin McKeon is the supervising producer. Both will lead the project for Mattel Films.

Also read: UNO Game Show in the Works at Mattel Television

'At Mattel Films, we are looking to explore stories that bring our brands to life in unexpected ways,' said Brenner in a statement to TheWrap. 'UNO is a game that transcends generations and cultures and we look forward to partnering with Lil Yachty, as well as with Coach, P and Brian Sher, to transform the classic UNO game into a comedic action adventure.'

'I'm so excited to be part of this film with Mattel,' added Yachty. 'I played UNO as a kid and still do today, so to spin that into a movie based on the Atlanta hip hop scene I came out of is really special. It hits close to home for me.'

UNO, a specialty card game akin to Crazy Eights, was first developed in 1971. Acquired by Mattel in 1992, the game is currently available in more than 80 countries and boasts dozens of themed versions. In celebration of UNO's 50th anniversary this year, Mattel is releasing one of the brand's largest product lines offering new twists on gameplay, is planning a global UNO Tournament and is collaborating with a variety of names across art, fashion, sports and more.

UNO joins other Mattel Films projects in development including movies based on American Girl, Barbie, Barney, Hot Wheels, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Thomas & Friends, View Master and Wishbone.

Lil Yachty is represented by ICM Partners and Uwonda Carter Scott. Kelly is represented by 3Arts Entertainment and JYWAMM.

How To Play Uno

UNO® is the classic card game that’s easy to pick up and impossible to put down, and Nina Chanel Abney is the third artist featured in the UNO® Artiste Series. Combining representation and abstraction, Abney’s paintings capture the frenetic pace of contemporary culture. Through a bracing use of color and unapologetic scale, her canvases propose a new type of history painting, one grounded in the barrage of everyday events and funneled through the velocity of the internet. The artist herself designed the 112 cards in this deck, including a special “No” Rule card created by Abney specifically for this Mattel Creations™ drop.

SKU: HBT09

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